Authentic Seacoast Mobilizes and Joins the Fight Against COVID-19, Launching Its Hand Sanitizer Products

FOR IMMEDIATE RELEASE: May 6, 2020

Guysborough, Nova Scotia –  Authentic Seacoast Company Ltd today announced that it has mobilized its forces and joined the fight against COVID-19 with the introduction of its portfolio of hand sanitizer products made at its showcase distillery.

Authentic Seacoast’s founder Glynn Williams said, “Without much fanfare or press, we have gone about this endeavour in a methodical and cautious manner, given that our primary focus is on meeting the very demanding needs of health and long-term care organizations and their front-line personnel in the war against COVID-19.  We selected the World Health Organization’s recommended formulation for hand sanitizing products, which is approved for clinical settings.  Our product consists of 80% ethanol, the active ingredient in fighting bacteria and germs.

It is a natural extension of our current operations to make hand sanitizer, as its primary ingredient is ethanol.  With our supply chain relationships and experience in fermentation, distillation and blending, high speed packaging, sanitation, food safety and quality control, we have the capability and infrastructure to produce hand sanitizer at scale.  Having scale enables us to offer hand sanitizer in various formats at a fraction of current market prices, and as a sustainable and reliable source for our customers.

The goal is to first meet the requirements of agencies of federal, provincial and municipal government and charitable organizations serving vulnerable populations.  We are honored to have been able to deliver donated product to local hospitals, long-term care and seniors’ facilities, various government agencies and charities.   And we have provided further product at discounted prices to meet their increasing needs.   Working with our customers in a spirit of partnership, we anticipate being there for them through these challenging times and in the future as we all adjust to increased awareness about public health and the importance of sanitation.”

John Stapleton, General Manager, stated “This priority initiative contributes to maintaining our manufacturing operations and much of our local workforce in Guysborough, while complying with the emergency mandate.  It has been an “all-hands-on-deck” period of time throughout this mobilization, as our team rallied and made it happen very quickly.  Our valued supply partners also rose to the occasion and we are thankful for their contribution.  With our substantial inventory and with more in production, we are optimistic that we can meet accelerating demand.”

“All of us with Authentic Seacoast are appreciative of the efforts exhibited each day by our health care professionals, first responders and others providing the public with essential services”, said Donna Hatt, National Marketing Director.  “We are proud to be able to step up and offer our support during this emergency.”

While the Company’s immediate focus is to meet the needs of health care and front-line service providers, they are mindful of the needs of others as well.  Institutions, businesses and individuals seeking suitable sanitation products can find Authentic Seacoast Hand Sanitizer™  through their online stores (www.authenticseacoaststore.com and www.acadianmaple.com), as well as at the Guysborough distillery and the Acadian Maple retail store in Upper Tantallon.  Customers can also place a phone order at 902.533.2078.

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Authentic Seacoast Company Ltd
75 Ferry Lane, Guysborough, Nova Scotia, B0H-1N0
T: 902.533.2078
Distillery: 902.533.3904
Email: info@authenticseacoast.com
www.authenticseacoast.com

About Authentic Seacoast Company Ltd
Founded in 2005, Authentic Seacoast is a family-owned business headquartered in Guysborough, Nova Scotia in the consumer products and tourism industries. It produces hand-crafted award-winning fine spirits, including GLYNNEVAN® whisky, FORTRESS® and SEA FEVER® rums, and VIRGA® vodka, as well as RARE BIRD® craft beers, ready-to-drink vodka sodas, certified organic-fair-trade-kosher FULL STEAM® coffees, GLANBURN® water, artisanal soaps, baked goods, among others. In 2020, it joined the war against COVID-19, launching its AUTHENTIC SEACOAST® portfolio of hand sanitizer products. It owns and operates the elegant DesBarres Manor Inn (1837) and Distillery House, adjacent to its showcase distillerybrewery- hopyard-apiary. Acadian Maple® Products, of Upper Tantallon, Nova Scotia, joined the Authentic Seacoast family in 2019. Acadian Maple is a leading producer of maple syrup products, selling its array of foods throughout Canada and around the world.

Customer inquiries and orders:
Kelly Newell, Office Administrator
Email: info@authenticseacoast.com
Phone: 902.533.2078

Media contact(s):
Kendra Williams, Marketing Manager (kendra@authenticseacoast.com)